And what makes Instagram so lovable that even more brands choose to use Instagram as their marketing strategy?
Instagram has experienced extreme growth since it was launched in 2010. With nearly 1 billion monthly active users https://adespresso.com/blog/instagram-statistics/ you are likely missing out of reaching your potential prospects if ignoring this platform. And of course, it brings the opportunity to connect with people worldwide.
But do you need to connect with everyone? Of course not! And that’s the sweet part about Instagram. If used wisely you can connect with the right audience in the right manner. How? Hashtags, live stories, photos, influencers and the list goes on. Remember to listen to your audience. Instagram allows you to learn what people like and dislike about your brand. And even better it allows communicating on 1:1 bases.
If you’re selling products then Instagram has made a brilliant opportunity with the use of influencers. One of the most effective marketing is word of mouth. And that’s exactly what influencers do. You have to do your research to find the influencers that resonate with your story and your TA. Influencers have created friendly relationships with their followers who trust them. And they maintain these relationships. People who follow influencers take their advice as a friend to friend advice, so there is a huge trust between them.
On Instagram, you are in control of what you share about your brand and what message your brand delivers (however there are occasions when this might change, but I will talk about it on another post). On Instagram, you have to have a clear idea of your brand’s message. If you don’t know why you share then how can people see a reason to follow you?
Treat your followers as friends and be honest and be real. Tell your story through images. Tell a story that resonates with people. Remember that what you share on your profile shouldn’t be about you but it must be about your followers. You should be able to answer- what value you bring to your followers? If you can provide a value to people then the potential to increase your followership is extremely higher.
Do you use Instagram for your business?
What value do you provide to your followers?
Kristinekk 
I Totally agree, You can have a huge success with your business just by creating videos and posting in Instagram mostly if you find good influencers like a celebrity with millions of followers as most of the followers wants to be like them.
Also for photographers, it’s a great way to make know your work just by posting it, same for Makeup Artists, designers and lots more of professions.
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Yes, they all could benefit from Instagram if using the right strategy for it 🙂
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